While developing the identity for this client, my colleague and I explored a wide variety of possibilities, but the best solution turned out to be one that was very simple and elegant. I then created a system around the logo to complement its intrinsic qualities and applied this to print, web, and outdoor advertising. Designing identities is an exciting challenge to me because you're trying to do more with less.
While developing the identity for this client, my colleague and I explored a wide variety of possibilities, but the best solution turned out to be one that was very simple and elegant. I then created a system around the logo to complement its intrinsic qualities and applied this to print, web, and outdoor advertising. Designing identities is an exciting challenge to me because you're trying to do more with less.